Brady Duncan

Brady Duncan

Co-Founder | Madtree Brewing Company

Helping a rapidly growing brewer consciously structure their organization to support future growth.


MadTree Brewing company, founded in Cincinnati in 2013, is driven to craft great beer and build something bigger than themselves. They are now fast approaching 100 employees in a very competitive market.


After completing a 3-year strategic planning cycle, it became clear to leadership that they may not have the organizational structure necessary to realize their goals and deliver their plan. They needed a fresh perspective.


ALINITI facilitated an Organizational Structure and Design workshop to help MadTree find the organizational clarity they needed. This workshop aims to objectively identify appropriate organizational design criteria and structures to support company growth.

To help MadTree, our solutions included:

  • Completing and reviewing ALINITI’s Organizational Design Survey.
  • Establishing organizational design criteria.
  • Identify and finalizing an agreed upon future structure.
  • Facilitating Key Accountability workshops to design key roles for MadTree’s future state.


“I thought getting clarity of our organization’s design and the roles we needed was going to be the hard part. It was a lot simpler than I thought it was going to be. I chalk that up to ALINITI’s effectiveness at running the workshops. We now know exactly what our organization needs to look like to achieve our goals”. Brady Duncan, MadTree co-founder.